When Journalism Turns to Clickbait


NZ Herald Journalism turns Clickbait

Six examples of terrible journalism; you won’t BELIEVE number three!


Sadly the national rag has gone a bit downhill. The quality of grammar, spelling, and content has taken a noticeable dive since at least five years ago (did the job cuts and restructuring have something to do with it?).

All the titles used in this comic come from today’s online NZ Herald alone (except the one about dog turds, but I wouldn’t put it past them).

I feel for the writers that are under a lot of pressure to churn out content that will inform, entertain, and lead to sales. Unfortunately this leads to a lot of mistakes, poor content, and profligate use of clickbait titles.

And yet, at 3pm I still find myself wondering what type of bread I am.